Leading global consumer electronics and home appliance brand Hisense has been named as the first Official Partner of the new FIFA Club World Cup.

It follows on from the  brand’s global partnership for two consecutive FIFA World Cups and three UEFA European Championships.

The new FIFA Club World Cup 2025 will unite the world’s 32 top clubs every four years.

Sponsored Video

SALICE - Hinges, runners and sliding systems for furniture

The requested content cannot be found

SALICE - Hinges, runners and sliding systems for furniture

With the inaugural edition of the tournament, the partnership is expected to further grow the Hisense global brand and showcase its technology and appliances.

Speaking at the partnership launch, FIFA president Gianni Infantino said: “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025.

“Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football.”

“This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”

Head of Marketing for Hisense UK Arun Bhatoye added: “As the first Official Partner of the FIFA Club World Cup 2025™, we’re excited to see what next year brings as we advance our global sports marketing strategy.

“Bringing together the first-class excellence with the top clubs from all six confederations, perfectly aligns with Hisense’s brand values and innovations across our range of categories.”