House of Rohl opens London showroom

The House of Rohl has just opened a showroom at Chelsea Design Centre in London which displays all four of its brands – Victoria + Albert, Shaws, Perrin & Rowe and new to the UK market Riobel.

23 Sep, 21

The House of Rohl has just opened a showroom at Chelsea Design Centre in London which displays all four of its brands – Victoria + Albert, Shaws, Perrin & Rowe and new to the UK market Riobel.

House of Rohl opens London showroom

All four companies are owned by Fortune Brands, which also owns the American distributor Rohl that distributes the brands in the states and has given its name to the family of companies.

Opened to coincide with Focus/21 at the Design Centre,  the space combines former and neighbouring Perrin & Rowe and Victoria + Albert showrooms.

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The House of Rohl space displays products and uses digital screens to tell the story of all the brands, view the catalogue of products and see the latest case studies.

Among the displays is the Victoria+Albert colour collaboration with Wallpaper, Perrin & Rowe Langbourn range and a decorative sink from the Shaws Gallery collection.

The showroom has been created with moveable elements, so it can be opened up for events and presentations and for use as a meeting room and an office space.

House of Rohl is also encouraging interior designers to use the showroom as an extension of their own workspace.

In addition, a virtual tour of the space is also in production, so the showroom can be experienced remotely.

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