Bathroom manufacturer VitrA has entered an agreement with Ideal Bathrooms, which will see its longstanding distributor hold the largest UK stock of its Bathroom Collection.

The companies have had a 15-year partnership distributing bathroom products to trade customers, which includes VitrA’s Bathroom Collection.

The Bathroom Collection includes ranges such as Zentrum, Milton and Layton, brassware ranges Minimax S and Solid S, in addition to its latest Flow Line range with V-SuperFix technology, plus new V-Fix frames.

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As part of the Bathroom Collection, VitrA has also announced the return of the S50 range, due to demand.

It includes the resurgence of 16 products, as well as an extension to the range with washbasin units, in three sizes and high gloss white, anthracite, and golden oak finishes.

Within the new partnership agreement, Ideal Bathrooms will have exclusive distribution rights for the entire S50 range.

All bathroom retailers are able to place orders with the distributor 24/7 and it offers 99% UK coverage with next-day delivery.

VitrA’s head of independent retail Sam Cooke said: “We are delighted to be entering this new phase of working with Ideal Bathrooms.

“Ideal Bathrooms have a fantastic service proposition and we are confident that this collaboration will bring significant benefits to our retail customers.”

Sales and marketing director at Ideal Bathrooms Will Hickman added: “Realigning our strategic partnership with VitrA on their bathroom collection range marks a significant milestone for Ideal Bathrooms.

“As the exclusive distributor of the S50 range, we are thrilled to offer our loyal customers access to this high-quality and versatile collection.

“This relationship reinforces our commitment to providing exceptional value and innovation in the bathroom market.”