Ideal Standard expands Atelier distribution

Following the expansion of its retail network, Ideal Standard has added Ideal Bathrooms to its distribution network for Atelier Collections.

07 Nov, 23

Following the expansion of its retail network, Ideal Standard has added Ideal Bathrooms to its distribution network for Atelier Collections.

Faucets named first Ideal Standard Atelier distributor

The distributor already supplies the bathroom manufacturer’s Essentials and Bathroom Collections across the UK and now offers the luxury Atelier collection.

It follows on from Faucets being named the first distributor for Atelier and means bathroom retailers will be able to access a larger range of stocked products on a next-day basis.

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Launched in 2021, Atelier was designed in collaboration with Italian design company Palomba Serafini Associati.

Speaking on the agreement, retail channel director at Ideal Standard UK Adam Evans said: “Maintaining the strength of our relationship with retailers is vital to us at Ideal Standard.

“Our partnership with Ideal Bathrooms supports our existing retail network, while providing an enhanced service and ensuring we can provide a wide range of stock, quickly.”

Sales and marketing director at Ideal Bathrooms Will Hickman added: “With our continued collaboration with Ideal Standard, we are happy to reaffirm our status as the leading bathroom distributor and stockist of high-quality bathroom products.

“The addition of the Atelier Collections enables us to offer our customers unparalleled access to the entire Ideal Standard product portfolio, with the added convenience of our increased stock holding and next-day delivery service proposition.”

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