British manufacturer Imperial Bathrooms has announced it is “business as usual”, after a buyout by IBC Products Limited, following the company going into administration on January 30, 2023.

Previous managing director of 8 years, Neil Gore led the bid, and returns to lead the company following a three year sabbatical from Imperial.

He is joined by fellow directors James Stevenson, Kevin Johnson, and Robin Wright.

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Together, they have formed IBC Products to “solidify” future business operations and protect the Imperial name and product offer.

Commenting on the acquisition, managing director Neil Gore said: “I am confident we can ensure the company’s sustainability and quickly return to high levels of success.

“Our one aim is to re-establish the Imperial brand as a highly regarded and trusted name in the bathroom industry, serving our customers with quality British designs and lead times, as originally founded.”

Robin Wright, operations director responsible for managing sales, customer service and despatch commented: “We are fortunate to all have first-hand experience of Imperial, and fully understand our brand quality and what that means to both our retail partners and the end user.”

Supply chain director Kevin Johnson added:, “We are excited to announce we will be introducing a new range of products in 2023, with the new Fradley Collection launching in February.

“This, along with our latest suppliers will bring new life to the brand and put us in a strong position to show our commitment to change over the next 12 months, confidently and quickly.”

Director James Stevenson added: “We want to show our customers that as a brand and business, we have the courage to innovate and adapt to the everchanging retail landscape.

“We strongly believe in leaning into change and are confident we can successfully navigate the current economic climate in the months ahead.

“Thank you to every customer that continues to tell our story, you are crucial to the long-term survival and growth of our business.”