British brand Imperial Bathrooms has joined the Bathroom Manufacturers Association (BMA), as its latest member.
Based in Aldridge, a town renowned for its clay and brick-making heritage, Imperial Bathrooms has a wealth of expertise in producing hand-crafted bathroom products.
It also has a focus on sustainability, from its ceramic carrying a lifetime guarantee to furniture crafted from sustainable timbers.
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Chief executive of the BMA Tom Reynolds commented: “Imperial Bathroom’s commitment to exceptional craftsmanship and sustainable practices aligns perfectly with the BMA’s mission to promote quality and innovation within the bathroom industry.
“By joining our association, they bring not only their heritage of British design but also a shared dedication to addressing the challenges and opportunities facing manufacturers today.
“Their membership strengthens our collective voice, and we look forward to collaborating on advancing industry standards.”
Managing director of Imperial Bathrooms Neil Gore added: “Joining the BMA is a natural step for us as a company that values collaboration and excellence.
“As proud custodians of British craftsmanship, we hope to contribute our perspective on preserving traditional skills while embracing sustainability and innovation.
“Being part of this association is a great opportunity to connect with like-minded companies and help shape the future of our industry.”