InSinkErator has published a new Designer catalogue and point of sale (POS) material, designed for kitchen retailers and designers.

The catalogue and POS material features InSinkErator’s  ‘It’s This Easy’ brand campaign and form part of the company’s ongoing investment to support showrooms and raise awareness of food waste disposers.

Boasting 44 pages, the InSinkErator Designer catalogue showcases the Next Generation food waste disposers, a gallery of all tap finishes, tanks and chillers, and accessories.

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Alongside product details, it tells the brand’s near-100-year story and how its products work in a simple and visual format.

It features information, key USPs and lifestyle imagery to allow consumers to make an informed product choice alongside retailers.

To accompany the launch of the Next Generation disposers, InSinkErator has produced a number of new point of sale items for 2025, including an in-sink display and sticker, brochure holder, consumer flyer and window and door stickers.

Designed to inspire consumer curiosity in the showroom, grab consumers’ attention and encourage them to ask about the products, it has been created so retailers can display product messaging in a visual and creative way, with a call to action which encourages enquiries.

These items complement a new food waste disposer display, which is the brand’s way of bringing the hidden home product above the counter.

The food waste disposer displays are available with a choice of two backboard displays and are free to order.

Marketing communications and customer service manager, Europe, Anne Kaarlela commented: “Our new Designer catalogue and POS gives retailers a fresh new look to display in store, full of colour and creativity.

“The POS really brings the food waste disposer above the counter and gets people thinking about the technology, as well as how the product could make a difference in their kitchen.

“Eye-catching design creates a talking point between consumer and retailer as to how InSinkErator food waste disposers work, and how simple they are to use, encouraging those interested to learn more and make a purchase in 2025.”