Bespoke furniture and interior design company James Mayor Home has launched its first kitchen showroom in the Macphersons Appliances store in Birmingham.

General manager at Macphersons Appliances Simon Farnan and creative director at James Mayor Home Sherry Wales

The newly-refurbished showroom features both businesses under one roof to cater for in-person design consultations.

Customers will be seen by appointment to design their kitchen, with the opportunity to view and compare a range of kitchen styles and appliances.

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The kitchen displays include Pooky lighting, LVT flooring by Amtico, hand-finished handles and knobs from Armac Martin and hand-crafted James Mayor bespoke cabinetry painted in Farrow & Ball colours.

Over 20 appliance brands are featured throughout the displays, including Miele cookers from its handleless Artline range, Quooker taps, as well as Liebherr Column flush-fitted refrigerators.

Creative director at James Mayor Home Sherry Wales said: “This new show space will enable us to work more closely with our clients across Birmingham and beyond, so we are thrilled to be here in what is a complete first for our brand.

“As entirely custom-made cabinetmakers, we have showcased some of the latest trends, such as the use of tongue and groove, a ledge for easily accessing cooking utensils and oils, and bold quartzite worktops, complemented by a combination of neutral and stronger mid-century tones.

“How could we not feature green, when itis one of the most popular colours for kitchens in 2023, alongside perennial favourite, dark navy blue.

“Every James Mayor kitchen is designed to our clients’ tastes, and we take pride in ensuring that every single door and trim is made by hand with nothing as standard in our own Birmingham workshop.

“The kitchen design possibilities are endless because of the bespoke nature of our in-house approach.

“Now, together with Macphersons, the very best in bespoke design and luxury appliances are brought together to enable clients to source everything for a completely bespoke approach, all in one place.”

General manager at Macphersons Appliances Simon Farnan added: “We are well known for our impeccable appliances, technical knowledge and excellent customer service, but now thanks to James Mayor our customers have access to the best-in-class interior design and bespoke furniture services to match.

“James Mayor truly completes the showroom to offer what our customers want – a seamless integration of premium kitchen design with our top of the range appliances ready to match.”

To celebrate the official opening of the new showroom, James Mayor is offering a prize draw for a complementary at-home design consultation with its creative director Sherry Wales.

To enter, customers must live within a 30-miles radius of Macphersons Appliances, Birmingham, and can enter their name and contact details to office@jamesmayor.co.uk with the subject line ‘showroom prize draw’.

A winner will be chosen on March 24, 2023 and will be notified on the same day.