Lifestyle department store John Lewis is relaunching its fitted kitchen service, through a network of refurbished showrooms.
The fitted kitchen showrooms will return to branches, including Oxford Street, Edinburgh, Cambridge and Bluewater, plus 25 department stores before the end of 2024.
Partnering with Omega and Symphony, the department store will supply two kitchen ranges. John Lewis Element and John Lewis Edition.
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John Lewis Element Kitchens span contemporary and traditional designs and come with a 10-year guarantee.
While John Lewis Edition Kitchens offer over 300 options and come with a 20-year guarantee on cabinets.
Providing design and fitting services, the pre-assembled kitchen will be fitted by approved installers, who will also remove the existing kitchen.
Category lead for John Lewis Fitted Kitchens, Marissa Woodley commented: “We’ve been selling fitted kitchens for over 70 years, so know what customers want – and bring all our skills and experience to every design we create.
“We are really excited to be working with our new suppliers to launch two new high quality ranges, which offer something for everyone – from handcrafted traditional designs to sleek and modern finishes.”
Retail sales director at Omega James Bishton said: “Omega is excited to partner with John Lewis on their Fitted Kitchen Service.
“The Edition Collection provides an extensive selection of both contemporary and traditional options for John Lewis to create customers’ dream kitchens.
“The product choice, supported by Omega’s exceptional service proposition, is a perfect collaboration and is sure to meet John Lewis customers’ expectations and beyond.”
Speaking about their new partnership, group marketing & retail sales director at Symphony Simon Collyns added: “We previously worked with John Lewis about six years ago, so it’s brilliant to partner with them again.
“Our familiarity with their business and customer base allowed us to hit the ground running, and we’re really proud of the range.
“John Lewis’ customers are stylish and discerning, and we’re so excited to get to work.”
In addition to the new ranges, the department store will continue to work with “trusted suppliers”, including Blanco, Franke and Abode.
John Lewis has also updated its back-end systems and becomes one of the first major retailers to move to Winner, CAD software provided by Cyncly.