Trade association, the Kbsa has announced its KBB Industry Conference will be held at The Belfry Hotel and Resort, West Midlands in the new and larger Masters Suite.

Currently under construction, the Masters Suite will hold up to 600 guests, with bedrooms, mezzanine and outdoor terrace, and will host the association’s conference on October 1, 2025.

Kbsa chair Richard Hibbert said: “We have ambitious plans to make 2025 a pivotal year for the conference.

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“We have been improving the format and the content over the last few years, which has been well received.

“Numbers have grown steadily and going to the conference now is just like a breath of fresh air. Last year it was so vibrant and full of energy.

“The Kbsa board is already working on the programme to ensure that it provides fresh insights and new perspectives.

“We want to continue to focus on essential skills and procedures that retailers can take back into their businesses and make a positive difference.

“The Masters Suite will provide new levels of comfort and technology for our guests.

“With a capacity for up to 600 guests, more bedrooms, a mezzanine level and an outdoor terrace, it has great potential to support our growth.

“The Masters Suite design has been inspired by nature, with a colour palette dominated by soft greens and gold.

“Walls feature muted green tones, complemented by metallic accents and gold lighting for warmth, contributing to a calm and welcoming space.

“The expansive floor to ceiling windows offers a visual link to the outdoors, and floods the room with natural light, which will create a striking backdrop for our event.”

The retailer dinner will take place on the evening before the conference on September 30, with the awards dinner following the conference.

View the winners of last year’s Kbsa Designer Awards.