Celebrity interior designer and TV presenter Laurence Llewelyn-Bowen has launched his first kitchen collection.

He has collaborated with specialist contract furniture manufacturer KCM Kitchens (KCM), which supplies made-to-order kitchens and furniture from its 40,000 sq ft factory in Exeter.

Quintessential Kitchens by Laurence Llewelyn-Bowen has been designed for the independent kitchen retail sector and features four ranges: Albany, Cashmere, Kitchen Disco and Cuisine.

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Each range will offer distinct, bespoke details from the hardware to the door colours and textures and the worktop choices, “allowing customers to truly craft their individual kitchen design story.”

Commenting on the launch Laurence Llewelyn-Bowen stated: “My concept is to create four distinct design identities from which the independent kitchen retailer can thoroughly tailor a bespoke-like kitchen to give their customer a space that looks and feels couture but at an enticingly Prét â Porter price point.

“The Quintessential concept very much challenges the ethos that kitchens should be repetitive, neutral, and ultimately uninspiring spaces.

“By thinking outside the ubiquitous grey box of kitchen design, I’m reflecting the new confidence and exuberance homeowners are showing in the way they create interiors, which they insist should reflect their own particular personality.

“From the outset, I knew that the perfect way to introduce the Quintessential concept to the customer was through a highly successful and extremely energetic partnership with independent kitchen retailers.

“The big-name chains simply don’t have the knowledge, respect, or design credibility to work with me to give the customer the kitchen they’ve always dreamed of. As you know, it’s all about relationships.”

Commenting on the launch, founder and director of KCM Kitchens Dale Williams outlined his expectations: “We are looking to work with a network of around 20 retailers nationwide. Our initial plan is to confirm interest and open with 10 retailers by the end of this year, with another 10 confirmed by the end of Q1 2025.

“We are aiming for quality over quantity, so we are looking to work with both established and experienced retailers as well as smaller, younger businesses who are capable and have passionate people that can appropriately represent the brand.

“We’re looking to work with retailers who have a real passion for design and a business structure that can support the delivery of Laurence’s kitchen collections, so we can grow together.”

The company plans to communicate to consumers through national press and media, capitalise on Laurence Llewellyn Bowen’s network, and publish a website to geographically target lead generation for its partner retailers.

Dale Williams added Laurence Llewellyn Bowen would also “be heavily involved in laying out his design guidelines with retailers in the showroom displays to ensure consumers can fully understand the brand.”