Shower enclosure brand Merlyn has expanded its business into France, supported by a dedicated French-speaking team, website and brochures.
Merlyn has partnered with 22 freelance agents, positioned across Franke, who have local knowledge and expertise and have been trained on Merlyn products.
The manufacturer has also partnered with logistics expert Sanidis to store and distribute products across France from a warehouse in Paris.
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According to Merlyn, it allows them to deliver orders within 7 days, nationwide, with customers close to Paris benefitting from 24-hour delivery.
The product range includes Arysto Sleek enclosures, wetrooms including a 6mm range exclusively for France, and bath screens, are supported by a French language website, La Collection and Collection Essentiale brochures, plus dedicated French social media content.
Merlyn’s export manager James Cambell said: “With our talented team of agents, efficient logistics, and focused marketing approach, Merlyn is set to become a trusted name in France’s bathroom industry.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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