Brassware manufacturer Methven has called on the bathroom industry to encourage consumers to use water more efficiently, during Water Saving Week.

Taking place on May 13-17 and now in its eight year, the week-long campaign is organised by Waterwise and focuses on how water-saving habits, when incorporated into daily routines, can make an impact on water conservation.

According to Waterwise, showers, toilets, baths, and bathroom sinks consume more than two-thirds (68%) of household water.

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Waterwise also emphasises the significance of climate change as a threat to our water supply, especially as the population expands.

Founded in 1886, New Zealand brand Methven has achieved carbon neutral status and introduced a range of low flow rate showers using Satinjet technology and basin mixers with cold start technology.

Head of marketing and product Emma Foster commented: “Deciding where to start when it comes to selecting the right bathroom fixtures can be daunting, given the number of products available on the market.

“As manufacturers, it is our responsibility to present user benefits, including daily water-saving advantages, in an easily understandable format.

“Beyond purchasing decisions, it is also crucial, as a company in the bathroom industry, to equip consumers with the necessary tools to make informed choices about their next product purchase.

“For example, our water and energy savings calculator allows users to input their shower usage and get an indication of how much water they can save by switching to a handset or shower with a lower flow rate.

 “From a brand perspective, we are also committed to designing products that use less water without compromised performance.”

She offered the examples: “We can help consumers reduce carbon emissions by 800kg, resulting in savings of over £550 on household bills and lowering water consumption by up to 91,000 litres per year simply by switching to a Kiri low flow shower head from a conventional head which can use 15 litres per minute.”

“Other examples include our unique halo design of the Aio S shower head which is optimised to operate at just 5.7 litres per minute and is available in a chrome or matte black finish.”

Most recently, Methven has launched a Virtual Showroom allowing its customers to peruse products and build their understanding of its water-saving technology.