Premium appliance manufacturer Miele has opened its latest Experience Centre in Mayfair, London, directly opposite The Ritz Hotel.

It is the seventh Experience Centre in the UK after Abingdon, Brent Cross, Oxford Circus, Edinburgh, Bluewater, and Solihull.

Designed to support Miele customers and provide an immersive, hand-on experience, the centre features interactive displays and live cooking demonstrations.

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In addition to showcasing Miele’s latest products, the Experience Centre will serve as an events space and host cooking classes and product launches

 The Mayfair Experience Centre will be managed by Gary Tiernan, who brings a wealth of expertise from his background in luxury furniture brands including Harrods, Linley and Richard Brendon.

Opening Miele Experience Centres at key premium locations around the country is part of Miele’s Global strategy to create wider consumer awareness of its brand.

The Experience Centres are designed to be a resource to help electrical and independent kitchen partners sell more Miele appliances,  as part of a new project.

Miele partners are invited to arrange appointments for their customers to meet with the teams in the Miele Experience Centres who will help them choose the best products for their needs, before placing the order with the retailer.

Managing director of Miele GB John Pickering commented: “We are incredibly excited to open our newest Miele Experience Centre in Mayfair, a location synonymous with quality, luxury and excellence.

 “This opening is a testament to our commitment to bringing the Miele experience closer to our customers.

“As we celebrate our 125th anniversary, we are proud to continue our tradition of innovation and excellence, setting the standard for quality, and we look forward to welcoming visitors to experience the Miele difference.”