Speaking about the growth of Sonas Bathrooms in the UK,  CEO Richard Sloan said most retailers were open to looking at something new.

Debuting at KBB Birmingham, he explained the timing of the show was “perfect”, giving the business the opportunity to show its products to a wider audience.

Having launched into the UK in January 2023, Richard Sloan exclaimed Sonas Bathrooms had been growing “really well”, adding: “Naturally when you enter a new market and it’s a very crowded market in the UK, already, people are interested and intrigued.

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“I think most retailers are open to looking at something new and something fresh.

“We’ve had a lot of opportunity to have great conversations and lots of early adopters who have come on the journey with us.”

Established for 45 years in Ireland, Sloan said the story of the brand was easy to tell as it stated it was the biggest brand in its native country, and had a pedigree of trust.

Speaking to KBN about its participation at the show, he said: “We’ve been really pleased with the number of leads…and just have a really engaging discussion with people to understand more about their business and how we can partner with them and add value to them in the future.”

He highlighted the company’s investment in consumer research, which it is prepared to share with retailers, and stock availability, with more than £10million of goods held in its distribution centre.

Offering advice to retailers trading in the current climate, Richard Sloan stated: “The research we’ve conducted over the years with in-market consumers, and what’s important to those people, is the quality of the display, the quality of the person that they meet and the quality of the supporting literature.

“Every retailer has the ability to take ownership of how they present the product and how they present themselves.”

He added: “There are people in the market, there may not be as many, but they expect more.

“They expect more of the bathroom and they also expect more of the retailer to give the business advice, the best service and the best support. Business is simple if we keep it simple.”