Manufacturer of bathroom wall panels Multipanel has announced a partnership with Wickes, which will see the company’s products sold in its stores and online.

With over 230 Wickes stores across the UK, Multipanel reports the new partnership with Wickes represents a major milestone in the wall panel manufacturer’s history.

The company will spend time with design consultants in each store to educate them on the bathroom wall panels, along with the associated benefits of being cost-effective, easy to maintain​,​ sustainable and design-led. 

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To support the new partnership, Multipanel will work with Wickes on bespoke marketing materials as well as a direct-to-consumer delivery service, on a nominated day, in line with installation timeframes.  

To celebrate the launch, Multipanel will showcase its products, provide demonstrations and training, at the Wickes internal ​exhibition.

Sales director at Multipanel Michael Dobson said: “The new partnership with Wickes tops off a fantastic year for Multipanel.

“They are one of the largest home improvement retailers in the UK and we’re excited to bring something new to the fantastic portfolio their designers already specify.  

“We’ve enjoyed working with the team at Wickes, and combining our omni-channel expertise of the customer journey for bathroom wall panelling with their successful and established online and in-store ‘do it for me’ models.”  

Category manager at Wickes ​​Liam McMahon added: “We’ve seen an increase in customers choosing wall panels over other surface options.

“Multipanel is at the forefront of both design and sustainability​,​ which is of growing importance to our customers.​​​​​

“Bathroom panelling is an excellent alternative to tiling which is notably more cost effective in decorating a bathroom but also carries all the durability of a tile and less maintenance. ​​ 

“We expect Multipanel’s products to be popular with both our designers and customers and we’re looking forward to how the partnership progresses over the coming months.” 

It follows on from the wall panel manufacturer’s partnership with Screwfix and the announcement Multipanel has expanded into Europe.