Neff launches Tom Kerridge social media campaign

Kitchen appliance brand Neff has launched a social-led campaign featuring chef Tom Kerridge targeting food lovers.

16 Oct, 24

Kitchen appliance brand Neff has launched a social-led campaign featuring chef Tom Kerridge targeting food lovers.

Neff launches Tom Kerridge social media campaign

Created by full-service communications agency, Krow Group Kerridge was tasked with making his perfect Sunday roast.

It shows his culinary expertise and approach to creating the dish, together with the features offered by Neff appliances, to create dishes such as roast beef with a Marmite glaze.

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The campaign will run until the end of November and feature across social media channels, Meta, Pinterest and YouTube.

It follows on from Krow Group’s partnership with Neff on the creation of its ‘Enjoy the Show’ platform earlier this year,

Brand manager of Neff UK Sue Flowers commented: “We’re on a fantastic journey with krow Group, and keen to see further success following the launch of ‘Enjoy the Show’ campaign earlier in the year.

“It’s great to further bolster our message and show how seamless the Neff appliances are with Tom Kerridge showing the nation how it’s done”.

Managing Director of Krow Group Harman Randhawa added: “Neff creates fantastic products that transform people’s kitchens, so it was an amazing opportunity to be able to work with Tom Kerridge to showcase the capabilities of the appliances.

“Tom’s dedication to elevating Great British products and his focus on food was a perfect match for Neff to take on the humble Sunday roast”.

 

Go further and read about how kitchen appliances create an at-home entertaining space.

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