The National Kitchen & Bath Association (NKBA) will host roundtables at KBIS 2025, helping manufacturers expand into North America as part of its Global Connect program.

Owned by the NKBA, KBIS takes place from February 25- 27 at the Las Vegas Convention Center (LVCC), with the sessions will be held in the Global Connect Lounge, SL1113 in the South Hall of the LVCC.

NKBA SVP of marketing and communications Heather Shannon will host “Building your brand in the North American market” on February 25, from 12-1 pm.

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This panel includes principal of Hello PR Erik Perez and Sherry Qualls and Veronika Miller, consultants with M2 Consulting Group, which is an architect of the Global Connect program.

The discussion will focus on strategies for international brands that want to learn about positioning and marketing themselves in North America.

These experts will share insights in key approaches to establishing a brand presence efficiently and effectively.

The discussion will turn to “Distribution and sales options: Go-to-market strategies in North America “on February 26, from 12-1pm.

Sherry Qualls will host a panel of NKBA Global Connect advisors which will discuss sales, distribution, and showroom partner strategies in North America.

The advisors on the panel include Greg Rohl, former owner and manager of plumbing manufacturer House of Rohl and principal of kitchen and bathroom consultancy The Rohl Model.

He will be joined by Kate Bailey, vice president of category manager, residential at national retailer Ferguson.

In addition, the panel features Andrew Savant, president of premium kitchen and plumbing distributor Pinnacle Sales Group, and Bruce Case who is president of Case Architects and Remodelers.

Completing the panel is Craig Webb, founder and president of Webb Analytics, a Washington, DC-based consulting firm, which offers insights and strategies for the construction supply industry.