Luxury Belgian appliance and lighting brand Novy launched its London Experience Centre at Halcyon Interiors on Wigmore Street, London.

Commercial director of Middleby Residential UK Iskender Diker, sales and marketing director of Middleby Residential – Premium Channel Jenny Hyatt and Novy’s executive chef Dan Britten

Spanning two floors of Halcyon Interiors showroom, Novy has showcased its range of built-in extraction products including ceiling hoods, recirculation island hoods and vented induction hobs.

Highlights include the 1200mm Panorama Pro 120 Vented Downdraft Induction Hob and 1300mm Phantom Recirculation Island Hood, as well as the Pureline Frame Recirculation Island Hood in the Theatre Kitchen.

Sponsored Video

Lauren Goodbrand of Kitchens International on winning the Kbsa Concept Designer Award 2024

Shown alongside are Shelf Pro and Pendant models from its gesture-controlled Designer Lighting Collection.

Acquired by 2021 by the Middleby Corporation, Novy is part of Middleby Residential UK’s portfolio of luxury brands that include AGA, Rangemaster and La Cornue, with the first glass AGA Era also on display at Halcyon Interiors.

The Novy London Experience Centre at Halcyon Interiors will be a training centre for its Premium Innovation Partners, residential architects and interior designers.

In addition, appointments can be pre-booked by its retailers for their consumer clients to visit the central London showroom to receive appliance and lighting demonstrations before they purchase.

Sales and marketing director of Middleby Residential – Premium Channel Jenny Hyatt said: “We are delighted to have launched the Novy London Experience Centre at Halcyon Interiors on Wigmore Street and to present Novy’s latest collection of luxury built-in appliances together with models from its Designer Lighting Collection.

“With the widest range of Novy products on display in the UK, this will be our central London training centre for Novy’s Premium Innovation Partners, architects and interiors designers.

“Our retail partners can also pre-book appointments for their consumer customers to meet with a Novy representative to receive product demonstrations, prior to purchase.

“We are very proud to have the luxury Novy brand as part of the Middleby Residential family and we are so pleased to have made the investment to bring Novy to Wigmore Street.”

To mark the opening, Middleby Residential held an event for its Novy Premium Innovation Partners, with cooking demonstrations by Novy’s executive chef, Dan Britten, and co-hosted by commercial director of Middleby Residential UK Iskender Diker and Jenny Hyatt.