Nymas rebrands to Fitzroy of London
Design-led washroom accessories, sanitaryware and Doc M packs specialist, Nymas Group has rebranded to Fitzroy of London.
Design-led washroom accessories, sanitaryware and Doc M packs specialist, Nymas Group has rebranded to Fitzroy of London.
Having been established over 20 years ago, Nymas Group decided to refresh the business, bringing together its brands and presenting a “unified, stronger” identity for its customers.
Previously a brand name of the company, Fitzroy of London will now be used for the entire business.
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Whilst the name and brand are changing, the company reports its products, designed for classic and contemporary interiors, and service will remain the same.
In addition, Fitzroy of London will introduce three product ranges to the market: Pro, Style and Signature.
Commenting on the brand, managing director of Fitzroy of London Craig Anderson said:
“Our mission, originally as Nymas Group and now as the rebranded Fitzroy of London, has always been to make bathing safe, accessible and dignified for all.
“Our range of high-quality and stylish accessible bathrooms blend functionality with design, proving that inclusivity can be both beautiful and empowering, elevating comfort without compromising on aesthetic.”
Fitzroy of London (Formerly Nymas) invested in warehousing, in 2019, to stock a wider range of product and improved availability, with most products available for next-day despatch.
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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