Leeds-based home refurbishment company the Passmore Group has opened its third showroom, which is based in Mirfield, West Yorkshire.

Left to right: MD Tony Passmore,, senior designer Julie Gokce, and showroom demonstrators Dawn Crabbe and Sue Clayton

It follows the company’s expansion into Harrogate two years ago, and reported 26% growth in turnover.

Based in Whiteleys Garden Centre, the 1,000 sq ft concession will support the company’s  aim to achieve an £8m turnover target by 2022 and create 25 jobs.

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Passmore has already filled three new roles at the Mirfield site, with the appointment of a senior designer and showroom demonstrators.

With over 30 years’ experience in bathroom, kitchen and bedroom design, Julie Gokce has been employed as senior designer.

She has been joined by Sue Clayton and Dawn Crabbe who have been appointed showroom demonstrators, to work alongside the design team, deal with customer enquiries and take appointments.

Commenting on her role, Julie Gokce said: “I’m thrilled to be a part of the Passmore business at such an exciting time.

“The company has an unrivalled reputation in the area and has some big plans for the next five years, which I can’t wait to be a part of.”

Managing director of the Passmore Group Tom Passmore commented on the expansion: “Over the past couple of years we have extended our showroom in Leeds, in addition to moving into Harrogate, so when this space became available I couldn’t let it go – it seemed like the perfect next step in our growth journey.

“The new concession showroom provides our customers with a taster of what we can do, offering the perfect mix of bathroom, kitchen and bedroom design inspiration.”

He continued:“We’re delighted to welcome the three new colleagues and have them on board with us. Julie, Sue and Dawn worked at the showroom when it was our predecessor’s and they showed impressive retail and customer-service knowledge, so we couldn’t lose them.”

Established in 1965 as a two-man plumbing business, almost 54 years later the company provides home improvement services in Leeds, Yorkshire and the surrounding areas.