Distributor PJH has expanded its Augmented Reality feature, enabling consumers to visualise how Bathrooms to Love products will fit into their own space.

Now almost all products in its new Autumn/Winter collection boast QR codes, offering product videos or AR visualisation.

Customers simply look for the AR icon next to a product, scan the QR code with a smartphone, or click the button if browsing online.

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The product will then overlay onto the existing room, offering an accurate representation of its size, colour, and fit.

Users can, zoom in, rotate it, and even switch between different colour options.

Integrated into the PJH Partners Portal, in-store Point of Sale (POS) materials, and the Bathrooms to Love website, allows customers to engage with AR whether browsing online or exploring a showroom.

In-store, customers can scan QR codes on POS displays to visualise how a product might look in their bathroom before making a purchase, enhancing customer engagement and to help drive sales.

It allows customers to directly access information on only the products they are interested in, offering a tailored approach.

Multi-channel marketing manager for PJH, Sally Hough commented: “With Augmented Reality, imagination becomes reality.

“Customers can now visualise their dream bathrooms with greater confidence and ease.

“AR is not only an innovative design tool for consumers but also an additional sales driver for our stockists allowing them to showcase products they may not have space to display.

“This feature embodies our commitment to enhancing the buying journey while supporting our valued retail partners with cutting-edge technology.”

PJH recently reported a surge in traffic growth for its Bathrooms to Love website.