Supporting independent retailers by driving online consumers into store, KBB distributor PJH has reported 180% traffic growth for its Bathrooms to Love website.

Launched last year, the Bathrooms to Love website features “hundreds” of independent stockists on its site according to PJH.

The platform allows showrooms to list their business for free, adding studio images, bathroom projects and contact details on their own dedicated profile page.

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In addition browsers can generate Wish Lists to send their bathroom ideas to the nearest Bathrooms to Love showroom via the Specialist Locator tool.

Multi-channel marketing manager of PJH, Sally Hough said: “We are pleased with the growth and success of the BTL website over the past year.

“Our focus has always been on providing meaningful support to our independent bathroom stockists, and the platform, supported with its social media arms, is a key part of this commitment.

“By giving our retailers the marketing tools to showcase their expertise and drive showroom footfall, we’re helping them grow their business.

“It bridges that all important gap between the consumer and retailer on the buying journey.

“We’re excited to welcome even more stockists to the BTL family and continue building on this success together.”

In addition, PJH has amplified its efforts to support retailers with an expanding and targeted social media presence, with its Instragram account doubling its followers this year.

Featuring across Facebook, Instagram, Pinterest and TikTok, the Bathroom to Love brand now reaches 166,022 accounts each month and acts to direct traffic to the website.

Sally Hough continued: “In addition to communicating all the information and inspiration surrounding the comprehensive BTL Collection, both our website and social media will continue to deliver thought-provoking content, designed for maximum consumer appeal and social engagement.”