Pop up my Bathroom, a trend showcase with lectures and discussion programmes taking place at ISH 2025 in Frankfurt, will focus on people-centric planning

At the bathroom and heating show, which takes place from March 17-23, it will present the bathroom as a living space, growing in importance for home life and enjoyment, infrastructure and resource management, as well as the health and independence of bathroom users.

Launched 16 years ago by the German Sanitary Industry Association (VDS) and ISH, Pop up my Bathroom spotlights new perspectives and identifies current challenges facing the industry.

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Curated by trend researcher Frank A. Reinhardt, this year’s exhibition will provide a visualisation of living spaces that meet a wide range of requirements, from body care and styling to fitness, regeneration and mental health.

Centrally located in the Bathrooms solution field in Hall 3.1 (Stand D71), the Pop up my Bathroom trend showcase will present holistic bathroom interiors featuring bathroom furnishings from Axor, Burgbad, Bette, Duravit, Hansgrohe, Hewi, Ideal Standard, Kaldewei, VitraBad and Villeroy & Boch, are taking part.

Its content will be discussed at the Design Plaza lecture forum, followed by guided tours.

The Design Plaza in Hall 3.1 has been created as the hub for interior design, current trends and outlook for the sanitary industry at ISH 2025.

This year, the programme is being curated by several partners, including VDS, the VDMA Sanitary Technology and Design industry association, World Architects, Stylepark and Architonic.

VDS will focus on the latest trends in the sanitary industry via keynote speeches, round tables and the popular CEO talks and speed briefings, introduced at the last ISH.