RAK Ceramics presented marketing and brand award

UAE manufacturer RAK Ceramics has been presented the Special Jury Prize at the TecnAwards 2022 in Rimini, Italy, for its work in marketing and brand strategy.

25 Oct, 22

UAE manufacturer RAK Ceramics has been presented the Special Jury Prize at the TecnAwards 2022 in Rimini, Italy, for its work in marketing and brand strategy.

RAK Ceramics presented marketing and brand award

Group CEO of Rak Ceramics Abdallah Massaad presented marketing and brand strategy award

 

The TecnAwards 2022 award ceremony was held at the Rimini Expo Centre in the “Future Arena” Conference Area.

It was part of Tecna 2022 inaugural Conference titled How to Make the Future: Visions and Challenges, where Group CEO of RAK Ceramics Abdallah Massaad was a guest speaker.

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Paolo Lamberti, chairman of ACIMAC (Association of Italian Manufacturers of Machinery and Equipment for Ceramics), said:  “RAK Ceramics stands out as the multi-product multinational company with the best marketing and brand awareness strategy in the ceramic tile, sanitaryware, and tableware industries, which is part of a strong business model that has proven to be able to create value by focusing on innovation in every aspect of the business.”

Commenting on the occasion, Abdallah Massaad said, “RAK Ceramics is a success story that has grown from a ceramics producer to a global lifestyle brand in a relatively short period of time.

“This success has been achieved through the vision and unwavering support of our stakeholders, sustained investment in manufacturing technologies, and the hard work of our employees.

“I’d like to thank everyone at RAK Ceramics. I’m honoured to accept this award on their behalf.”

Earlier this year, the tile, sanitaryware and tap manufacturer opened a global Design Hub in London, to showcase the company as a lifestyle brand.

 

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