RAK Ceramics reduces distribution partners in streamlined strategy
As RAK Ceramics UK prepares to celebrate its 25th anniversary in 2025, it has streamlined its distribution to deliver "enhanced" service for retailers.
As RAK Ceramics UK prepares to celebrate its 25th anniversary in 2025, the company has streamlined its distribution strategy to deliver “enhanced” service levels to retailers.
In response to customer feedback, and following a review of its distribution approach, RAK Ceramics will reduce the number of distribution partners it works with.
The distributors affected are Frontline Bathrooms, Smiths Briten, Robert Lee, Q4 Bathrooms, City Distribution, FBS Plumbing Supplies and Bedfordshire Bathroom Distribution.
Sponsored Video
RAK Ceramics will maintain a continued partnership with Ideal Bathrooms and direct distribution of its products, supported by investment into its infrastructure and digital services.
According to the company, the new distribution strategy marks its ongoing commitment to the UK market, and states additional initiatives and developments are planned to enhance its service.
Managing director of RAK Ceramics UK Alvin Biggs commented: “We have been fortunate to enjoy successful partnerships with our distributors over the years, and we are incredibly grateful for their contributions.
“However, as we approach our 25th anniversary, it is the perfect time to implement a distribution strategy that strengthens RAK Ceramics’ ability to meet the demands of an evolving market and ensure we deliver the highest standards of service.
“In challenging market conditions, leading manufacturers like RAK Ceramics have a responsibility to invest in their brand and make forward-thinking decisions that protect and support their customers.
“This streamlined distribution strategy will not only improve service levels for our retail partners but also lay the groundwork for long-term success in the UK.”
Related Articles
#socialwall
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
JUST OUT: @AcquabellaBath has unveiled a choice of shower grate patterns for its Base and Arq shower trays… https://t.co/kMN83c40Qf
JUST OUT: @FrankeUK unveils Mythos single lever mixers in Swivel Spout and Pull-out Nozzle options. #kitchendesign https://t.co/TSKCAo5r0e
INTERVIEW: Sales and marketing director of @blumuk David Sanders on how the kitchen industry has changed post-pand… https://t.co/k9LIpUhhDF
NEWS: Challenging housing market is driving home improvements, finds new research by @HafeleUK #HomeImprovement… https://t.co/eMB7jludIm
NEWS: British manufacturer @kudosshowersltd acquired by European SanSwiss. #acquisition #manufacturers #bathrooms https://t.co/gpOv7jMevn
NEWS: @HafeleUK announces Richard Curtis as managing director. #newhire #appointment #leadership https://t.co/NP8U5ramOb
NEWS: @officialbikbbi names CT1 sealant manufacturer as corporate sponsor. #installation #installer https://t.co/8zsxs2HI3n
NEWS: @quookeruk named one of fastest-growing companies in North West. #business #Awards https://t.co/9zZ1ZDGrFI
RETAILER FOCUS: Managing director and design director of UK Kitchen Retailer of the Year @KitchensbyJSG Jim Geddes… https://t.co/JhL3vmxwbd
NEWS: Consumers are renovating for long term, with kitchens and bathrooms a priority, finds @HouzzUK… https://t.co/9VhoTUDI0B
PROFILE: Managing Director of Flair Showers Alan Wright talks about the relaunch of the company, creation of a Show… https://t.co/WDMPqDt2Uk
The new @blumuk carbon black LEGRABOX boasts beautifully slim drawer sides, bringing furniture onto trend, easily b… https://t.co/DrEXXWTyQb
NEWS: House of Fraser owner @FrasersGroupPLC enters strategic partnership with @ao, buying a stake in the online e… https://t.co/44N0O9bekn
NEWS: @HowdensJoinery awarded @WhichUK Best Buy for its rigid cabinets and handleless kitchens. #kitchen… https://t.co/rALz8XRHbv
NEWS: @grohe invites 800 guests from around the world to its Grohe X Professional event in Lisbon, Portugal.… https://t.co/2RGjDum980
JUST OUT: Home appliance brand Candy has unveiled the Rapido dishwasher, claimed to be the fastest and most spaciou… https://t.co/mbWn2pJp2C
Newsletter
Sign up to receive our newsletter and we’ll send you details of our latest videos, competitions and much more