British range cooker manufacturer Rangemaster has unveiled a new logo and brand identity on its stand at KBB Birmingham.

Coinciding with its first appearance at the exhibition in 10 years, the refresh is part of a series of developments within the business following a multi-million-pound investment in its Leamington Spa factory.

The new logo is part of a brand narrative and ethos, ‘Everyday Inspired’ and has been devised to put customers their cooking, cultural and lifestyle at the centre of Rangemaster’s business.

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Rangemaster has also invested in new production lines at its Leamington Spa factory, implemented a powder paint facility and developed a ‘next generation’ construction across its range cookers.

The ‘next generation’ range cookers will also benefit from new configuration options and specification differences between product families with a ‘good, better, best’ hierarchy.

Boasting triple-glazed doors which sit flat against the frame, they will feature magnets positioned at the top and bottom to seal and prevent heat loss, a larger grill cavity and extended plinth/

The rollout will begin with the Estel Deluxe and Edge Deluxe families, unveiled at KBB Birmingham, and will gradually replace all existing families.

Commercial director at Middleby Residential (Rangemaster) Iskender Diker said: “The new brand identity and next-generation manufacturing improvements are just the beginnings of an exciting new era for the Rangemaster brand.

“As the UK’s number one range cooker manufacturer, the new logo celebrates this significant milestone in Rangemaster’s almost 200-year history and pays tribute to our unwavering passion for cooking and enduring heritage as a Great British brand.

“We have invested significantly in our manufacturing facilities in Leamington Spa to provide retailers with an even stronger, more cohesive product offering, proudly Made in Britain.

“It’s a powerful message for retailers and demonstrates our commitment to supporting them, while also enhancing the cooking experience for consumers.”

Brand and digital marketing manager at Rangemaster Emma Cowley added: “As an iconic British brand, we’ve grown and changed with the times – just like generations of our customers – and these exciting developments are the next chapter in our evolution.

“We are putting customers in the foreground, ensuring there’s a Rangemaster that’s perfect for every home baker, amateur cook or chef.”

Rangemaster has also developed a suite of marketing materials for retailers as part of the transition, with POS displays, dedicated web pages and digital assets.