Bathroom and kitchen surface manufacturer Rearo has added an Aberdeen branch to its UK network to optimise its reach and minimise delivery times.

The launch reportedly marks a key milestone in the Glasgow-based company’s growth plans, enhancing its ability to serve commercial and retail clients across the UK.

Prior to the company’s expansion, delivery lead times could vary depending on location, although it aimed to have orders delivered within 10 days to retail customers.

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This additional depot allows nationwide delivery within six weeks of a commercial order being placed.

It builds on Rearo’s existing network of storage depots located in Rosyth, Washington, Tyne and Wear, Northampton and Skelmersdale.

The company, which supplies a range of UK businesses, including high street chains, fast food restaurants andsupermarkets,  is targeting 100% growth in its commercial sales over the next 12 months.

According to Rearo, the past year marked a full recovery following the pandemic, when its turnover grew to £9.65m.

Commercial products accounted for 22% of sales, exceeding its target by 13%.

The company has set a provisional revenue target of £10.8m for 2024-2025 to May next year, with anticipated commercial sales of £5m, compared with a previous target of £2.3m.

Rearo has capitalised on increased demand for home DIY renovations, leading to a rise in domestic sales.

It believes its expanded national coverage will help the company secure contracts with major national clients, increasing market share and revenues.

Managing director Graham Mercer said: “The north and north-east are the final piece of the jigsaw for us to be able to claim to be a truly UK-wide company.

“Our network of depots and vehicles already ensures we can deliver, quickly and reliably, across England and Wales, from the border with Scotland to the toe of Cornwall.

“The decision to expand the national delivery network was driven by a commitment to enhancing customer service and responsiveness.”

The company has also invested in a third 7.5-tonne truck at its Washington depot, which is a central hub for its “high volume” laminate worktop stock.

In addition, it has refined its computer system, to manage stock across all locations and minimise delivery times.

Regular, scheduled trunk now run between key depots, such as weekly runs between Glasgow and Inverness, to provide the quickest possible delivery to clients across the entire UK mainland.

Mercer said: “The new system aims to create a more predictable and reliable delivery service.

“We will continue to contact customers directly to confirm delivery schedules.

“This ensures greater flexibility and responsiveness to individual customer needs, allowing us to cater for specific requirements and potential logistical challenges that may present themselves in certain areas of the UK.

“This refined approach to delivery aims to minimise delays and ensure timely fulfilment of orders.

“We anticipate the implementation of this enhanced operational structure will not only reduce average delivery times but also provide a significant improvement in customer satisfaction levels.”