Retailers must meet shoppers rising expectations of eco credentials, according to the Association of Manufacturers of Domestic Appliances (AMDEA).

Manufacturers are reducing their carbon footprint and with around 188 million appliances in the UK’s 28 million homes, their collective performance can make a “vital “contribution to the nation’s net zero goals, says AMDEA.

AMDEA’s new Sustainability content features a series of videos showcasing how brands are pursuing carbon neutrality, including Triton Showers.

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The videos show how companies are pursuing carbon efficiency on site with materials, products and packaging, and beyond their factory gates, with overseas suppliers of materials, logistics and downstream retail channels.

Under the spotlight for carbon reduction are design, manufacture and distribution, as well as recyclable packaging, extending lifespan, repurposing materials and parts, and refurbishing returned appliances to give them a second life.

AMDEA chief executive Paul Hide said: “We all need to think about the environmental impacts of what we do, including buying and using appliances.

“Manufacturers have developed ever more efficient appliances – and consumers can use this tech to help save money and minimise environmental impact.

“In the background, the industry is also cutting its carbon footprint at every turn. Great retailers will be letting their customers know all this.”

Further ‘behind the scenes’ videos are in production to inform retailers and arm them with the information on how brands are aiming to contribute to sustainable homes.