Bathroom manufacturer HiB has expanded its portfolio with the launch of sanitaryware, which it exclaims is a “new chapter” for the company.

It builds upon its existing product lines, which includes furniture, mirrors and mirrored cabinets, washbasins, brassware, lighting and ventilation.

The Spring launch includes the Cleo washbasin with fluted detailing and Entero concrete vessel basin range in six matt colours and four shapes.

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Also included in the new sanitaryware collection, HiB has introduced brassware finishes, including Gunmetal and Brushed Bronze for its Atlas tap range, alongside Brushed Brass, Black and Chrome.

Category manager of HiB Sanitaryware Robert Pattern said: “Consumers are changing their approach to bathroom design and are really looking first at the key areas of the space they interact with every day.

“Our aim with HiB Sanitaryware is to offer a revolutionary approach for the UK and Irish bathroom industries.

“By putting sanitaryware at the centre of bathroom design, we are answering that growing demand from consumers and are offering a comprehensive range of washbasins, toilets and brassware that will make choosing their bathroom straightforward, with the result being that their bathroom is beautiful and practical, meeting their needs.

“We have developed our sanitaryware ranges with universality in mind, so that there are options in the collection for every bathroom.

“We are really opening up the opportunity for UK and Irish consumers to choose high quality, beautifully designed sanitaryware products as a priority, which then are versatile in the space.

“This new chapter for HiB is hugely exciting and we can’t wait to share our new focus and product ranges to customers.”

The launch of HiB Sanitaryware is accompanied by the release of a new brochure, with detailed specifications to simplify the selection process.