French home furniture manufacturer Schmidt will appear at Grand Designs Live, its first-ever exhibition in the UK, held at Birmingham’s NEC from October 4-8, 2023.
Exhibiting at the self-build, renovation and home show, Schmidt hopes to attract homeowners, interior designers, architects and builders.
Commenting on the decision, UK country manager Jean-Michel Peragrine commented: “With over 500 showrooms worldwide, Schmidt decided to join the exhibitions circuit to promote our visionary brand.
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“Besides high-quality kitchen solutions, we want to share our premium made-to-measure furniture solutions for the entire house, including dressing rooms, living rooms, and utility rooms.
“We aim to help customers unleash their home’s potential with timeless designs and customisation.
“A large fair like Grand Design Live is the perfect platform to help us reach a wider audience and reinforce our commitment to product excellence.
“At this, our first major exhibition in the UK, we are proud to have prestigious brands such as Neff, Cosentino, Karndean and Coat joining us on our stand.”
On a stand measuring 50sqm, Schmidt will showcase a large kitchen complete with ‘floor-to-ceiling’ cupboards, with a waterfall island topped with Dekton’s Laurent ultracompact surface, and Neff Collection appliances.
The kitchen area will also include a Work’n’Hide home bar for entertaining, with pocket doors to conceal clutter from view.
In addition, the stand will feature Schmidt’s bedroom zone leading onto a made-to-measure utility room and laundry area, accessed via a door hidden within the wall units at the rear of the kitchen.
To complete the whole home set-up, the stand also includes a multifunctional office area.
All flooring on the stand will be Palio LooseLay Lampione from Karndean, with partition walls covered with a bespoke painted finish from climate positive Coat paints.
Coat paints will be available to Schmidt’s customers to use on their painted furniture ranges, in an exclusive tie-up between the two companies.