Smeg names new UK MD

Appliance brand Smeg has named Daniel Hadley as managing director, succeeding Mike Giddings who has spent over 20 years at the company.

05 Apr, 24

Appliance brand Smeg has named Daniel Hadley as managing director for UK, succeeding Mike Giddings who has spent over 20 years at the company.

Smeg names new MD

With 16 years of experience working for blue chip organisations, Hadley has joined Smeg from Dyson.

There he led the sales team in MEA focusing on expansion across the Middle East and Africa, which included opening four new stores.

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Before his move to the Middle East, Hadley led the UK retail sales team.

Commenting on his new role, he said: “I am delighted to join Smeg at such an exciting time for the brand and am keen to continue to develop the UK and Ireland Smeg business.

“Mike was the lynchpin for so many incredible milestones at Smeg, no less the opening of the brand’s global flagship store in Regent Street St. James’s and the incredible UK HQ in Abingdon. I wish Mike all the best.”

Mike Giddings joined Smeg as national sales manager in 2001, before becoming sales director.

Over 11 years as managing director, he has spearheaded its sales operation, service partnership and marketing across both the domestic and professional strands of the business.

Giddings commented: “I leave the Smeg brand on a high and in the very capable hands of Daniel Hadley.

“It has been an incredible journey filled with so many memories of extraordinary activations and innovations.

“I am now looking forward to spending more time with my wife Jill and our grandchildren.”

 

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