UK distributor Smiths Briten will now offer the Lecico Design Series of sanitaryware and bathroom furniture as part of its portfolio.

The partnership between Smiths Briten and Lecico spans over three decades.

Trade director at Smiths Briten Gareth Jones commented: “Lecico is a brand we’ve trusted for decades.

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“Their reputation for producing robust, well-engineered products is well known.

“This partnership gives us an exciting opportunity to bring that pedigree to more showrooms and merchants across the UK under the Design Series umbrella.”

The addition of Lecico’s Design Series allows Smiths Briten to offer more products for the lower to mid-tier trade market.

Gareth Jones continued: “The Design Series lets us address a part of the market we weren’t currently reaching.

 “All WCs are sub-£550 RRP including VAT, with furniture at equally competitive price points, making it an accessible yet design-forward choice for our customers.”

The Lecico Design Series features a family of rimless WCs, spanning standard and comfort height pans, back-to-wall and wall-hung pans, while the furniture collection is made from FSC-certified materials in six pastel matt finishes and Oak on the Zara collection.

Smiths Briten is launching a support package for Design Series dealers, including a consumer brochure and POS materials, trade showroom in Bolton where its customers can see the products, locator tools and social media support.

In addition, the distributor will offer an annual loyalty rebate scheme for Design Dealers, lifetime guarantee on sanitaryware, 10 years on furniture and brassware, and a no-quibble replacement policy within the first 12 months.