Irish brand Sonas Bathrooms has joined the British Institute of Kitchen, Bedroom and Bathroom Installation (BiKBBI) as s corporate sponsor, supporting its work to build a sustainable workforce and improving education, standards, compliance and sustainability in the sector.

Established for more than 35 years, Sonas Bathrooms expanded into the UK market in 2023, and sees this an opportunity to collaborate with installers and grow in the market.

Chief commercial officer of Sonas Bathrooms Ger Fahy, said: “As Sonas, we view installers as the backbone of the KBB sector.

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“The insight and feedback from professional installers like the BiKBBI members, is highly values in our product development process.

“Becoming a corporate sponsor of the BiKBBI enhances our opportunity to collaborate with like-minded professionals who value high-quality products supported by team of technical experts.

“We are excited about working together with the BiKBBI members to drive positive change within the industry.”

CEO of the BiKBBI Damian Walters added: “The work that we are doing in the installation community is fundamental to the future of the KBB installation sector and therefore it is vital that we have the support of the wider industry – after all, every KBB manufacturer, supplier, distributor and retailer is reliant on installation at some point in the cycle.

“We are thrilled to welcome Sonas Bathrooms onboard as a corporate sponsor.

“We understand their ambition for growth in the UK market and we very much look forward to working with the Sonas team as we continue to drive positive change in the KBB installation sector through our focus on education, standards, compliance and sustainability.”

It follows on from global furniture fittings company Blum which recently joined the BiKBBI as a corporate member.