Steve Breen joins VitrA owner as commercial director – Europe
Parent company of VitrA, Eczacıbaşı Building Products has appointed Steve Breen as commercial director – Europe.
Parent company of VitrA, Eczacıbaşı Building Products has appointed Steve Breen as commercial director – Europe.
Turkish Eczacıbaşı Building Products operates 12 plants in 4 countries, and the group has approximately 6500 employees.
Breen led VitrA UK as country director from July 2022, until he left the role in January 2025, and under his tenure he expanded the UK sales team, developed new retail partner initiatives, and oversaw major product launches.
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Prior to this, he worked for Ideal Standard, Electrolux, AkzoNobel Coatings and Sitech UK.
He started his career in 1992 in a retail leadership role, and has since gained over three decades of industry experience.
CEO of Eczacıbaşı Building Products Hasan Pehlivan said: “We are thrilled to welcome Steve Breen as commercial director – Europe for Eczacıbaşı Building Products.
“His wealth of experience and expertise, as well as his excellent knowledge of both the market and our business, makes him ideally placed to drive our business forward.”
Steve Breen said: “It is an immense honour to take up the role of Commercial Director – Europe for Eczacıbaşı Building Products.
“The company and the VitrA brand are extremely close to my heart, and I am looking forward getting started!”
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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