Stoves kickstarts induction campaign

Appliance brand Stoves has kickstarted a multi-channel campaign to raise consumer awareness about induction cooking technology.

29 Mar, 24

Appliance brand Stoves has kickstarted a multi-channel campaign to raise consumer awareness about induction cooking, including a dedicated web page.

Stoves | Deluxe range with zoneless induction

The digital media activity will also include partnerships with influencers, as well as  competitions in consumer media.

Activity will be focused on promoting the “smarter, faster, safer, greener” benefits of induction cooking and showcasing Stoves’ induction range cooker offering.

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It includes what is claimed to be a world’s first with Deluxe range cooker featuring FreedomFlex zoneless induction.

The campaign will be underpinned by a free installation offer for retailers, on selected Stoves induction range cookers.

Head of marketing and innovation at Glen Dimplex Home Appliances Steve Dickson said: “In a challenging market, induction has remained a resilient sector, attracting new consumers to the category.

“Despite this, we believe there are many consumers out there who don’t understand the technology and would benefit from it.

“We are supporting our retailers by launching this campaign to communicate the benefits of induction. We are proud to have invested in the most comprehensive induction offering on range cooking in the industry and wanted to work with retailers to highlight the potential benefits to consumers.”

Retailers who would like to take advantage of the free installation offer, should contact their regional sales manager.

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