Stoves kickstarts induction campaign
Appliance brand Stoves has kickstarted a multi-channel campaign to raise consumer awareness about induction cooking technology.
Appliance brand Stoves has kickstarted a multi-channel campaign to raise consumer awareness about induction cooking, including a dedicated web page.
The digital media activity will also include partnerships with influencers, as well as competitions in consumer media.
Activity will be focused on promoting the “smarter, faster, safer, greener” benefits of induction cooking and showcasing Stoves’ induction range cooker offering.
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It includes what is claimed to be a world’s first with Deluxe range cooker featuring FreedomFlex zoneless induction.
The campaign will be underpinned by a free installation offer for retailers, on selected Stoves induction range cookers.
Head of marketing and innovation at Glen Dimplex Home Appliances Steve Dickson said: “In a challenging market, induction has remained a resilient sector, attracting new consumers to the category.
“Despite this, we believe there are many consumers out there who don’t understand the technology and would benefit from it.
“We are supporting our retailers by launching this campaign to communicate the benefits of induction. We are proud to have invested in the most comprehensive induction offering on range cooking in the industry and wanted to work with retailers to highlight the potential benefits to consumers.”
Retailers who would like to take advantage of the free installation offer, should contact their regional sales manager.
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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