American supermodel named global brand ambassador for Silestone
American supermodel Cindy Crawford has been named a global ambassador for Cosentino and will feature on advertising worldwide, as well as take part in promotional events in North America.
The deal, which has been signed for two years, will feature Cindy Crawford in the Tops on Top campaign alongside the Eternal collection from Silestone.
Featuring globally, the ad campaign will appear across lifestyle, trend, fashion, design, decoration and architectural magazines.
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Director of marketing and communications for the Cosentino Group Sanitago Alfonso commented: “Through fashion, Cindy Crawfrod represents that elegant, sophisticated and timeless look that customers are pursuing when creating the design or decoration for their homes.
“It is therefore a pleasure to be working this year with one of the most famous supermodels in the world to represent our brand, which will undoubtedly reaffirm our worldwide connection with consumers and users who love fashion and design.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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