British furniture manufacturer Symphony Group has launched a Premium Partner scheme for selected retailers.

To qualify to be a Premium Partner, a retailer will be a solus independent Symphony stockist, display premium brands (Gallery, Laura Ashley and Linear] and be situated in a prime location.

The benefits for a retailer include a range of online features including having its listing embossed with the Premium Partner logo on Symphony’s Dealer Locator website page, along with links to social media.

Sponsored Video

Lauren Goodbrand of Kitchens International on winning the Kbsa Concept Designer Award 2024

Retailers will be able to use the Meet the Team functionality which will show images of its showroom staff, names and job roles and Book an Appointment website feature to help generate quantifiable leads.

In addition, retailers will be able to contact Symphony’s team for marketing support, digital marketing, such as social media templates, social case studies and features on the Inspiration website page.

They will also help ensure Premium Partners’ own websites are the very best that they can be.

Premium Partners will also have access to Symphony’s advertising templates that allow retailers to simply insert their own information and logo into a selection of formats.

All Premium Partners retailers will also be offered an exclusive brochure cover and Point of Sale, to showcase their Symphony Premium Partner status, as well as advance previews of new products.

Completing its support package, and as part of its continued commitment to sustainability, Symphony has also partnered up with The Used Kitchen Company to offer a kitchen recycling scheme to its Premium Partner retailers.

This enables retailers to sell ex-display kitchens through www.theusedkitchencompany.com, as well as using the scheme to encourage customers to sell their old kitchens through the company.

The privately owned manufacturer of kitchen, bedroom and bathroom furniture has turnover exceeding £280 million and over 1800 employees.

It supplies independent retailers, merchants, residential housing developers, and social housing providers.