Kitchen and bedroom furniture manufacturer Uform has published a new trade website, to serve its multi-channel and multi-category markets.

It includes dedicated sections for its key trade customers, which include the independent retail channel and housebuilders and property developers.

In addition, there is also a homeowner section to help drive awareness of its Kitchen Stori brand.

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Uform reports usability has been at the core of the new site design, allowing visitors to find the information they need more easily.

It sees the website include a search facility for products and services, a live lead time specifier tool for each of its ranges, plus a support section of frequently asked questions.

Completing the website is a people section, supporting the company’s vision of becoming an ‘employer of choice’, which features employee testimonials and company benefits, alongside a careers section for job opportunities.

Uform group marketing manager Ursula O’Dowd said: “We are delighted with our new trade website. The company has grown significantly in recent years in terms of diversification into different segments of the kbb industry, as has our product categories, more recently with the introduction of bedroom doors and accessories.

“We recognised the need to revamp our digital presence to aptly showcase the customer types we cater for and to help illustrate just how versatile our products are in terms of providing solutions for all areas within the home.

“We have ambitious growth plans, and the new website will be a key driver in terms of helping to support new account acquisition whilst also helping to organically grow and serve our existing customer base.”