Furniture manufacturer Uform has rebranded Kitchen Stori to reflect its versatility in use throughout the home.

Established in 2007 as a kitchen brand, it has been renamed Stori as the furniture can be used across living spaces, including most recently bedrooms.

Uform has recently introduced freestanding and fitted bedroom furniture, spanning dressing tables and chests of drawers, through to fitted wardrobes and bedside tables.

Sponsored Video

SALICE - Hinges, runners and sliding systems for furniture

The requested content cannot be found

SALICE - Hinges, runners and sliding systems for furniture

In line with the Stori brand’s purpose “to add value to the everyday through aspirational living spaces, tailored to every home”,  it has a new logo and tag line “Spaces worth sharing”.

The new Stori logo features a square in the centre to represent any space within the home and a meandering S to represent the versatility of Stori products, to suit a variety of rooms and individuals.

Commenting on the new rebrand, Stori brand manager Shaunagh Devlin said: “Stori marks more than just a rebrand, it’s a testament to our growing position in the market and a reflection of our commitment to product innovation.

“We’ve not just refreshed our look, we’ve considered our brand values, what we can offer our independent retail channel and ultimately, how we communicate with the end consumer, the homeowner.

“The team have worked incredibly hard on weaving together a narrative that speaks directly to all homeowners and we’re excited for this next chapter”.

To help showcase Stori products and services, Uform has produced brochures focused on Kitchens & Living Spaces, Bedrooms and Handles, as well as marketing assets for both digital and print.

In addition, there is a new Stori consumer website showcasing products for each space within the home, and an option to book a design appointment with a nearby Stori showroom.