Haier UK MD named Haier Europe CEO

Haier Europe has announced Haier UK and Ireland managing director Neil Tunstall as its new chief executive officer.

15 Mar, 24

Appliance manufacturer Haier Europe has announced Haier UK and Ireland managing director Neil Tunstall as its new chief executive officer.

UK MD named Haier Europe CEO 5

He succeeds Yannick Fierling who stepped down from the role of Haier Europe CEO.

Neil Tunstall will take leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and 7 manufacturing sites.

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An experienced business leader, Tunstall has worked at Haier for the last seven months as UK&I managing director.

Prior to joining Haier, he was Jacuzzi Europe president for EMEA & Asia regions, and before that was vice president products EMEA for Whirlpool Corporation.

Tunstall will retain his existing responsibilities for the UK & Ireland market until a successor is appointed.

Commenting on his appointment, Neil Tunstall said: “I am delighted to have been appointed to lead Haier Europe.

“It is a business with an impressive manufacturing footprint, a strong brand portfolio, a talented team and an enviable reputation as a leader in the major appliances industry.

“I am convinced by the strength of Haier Europe’s fundamentals and its potential, and I look forward to building on the great work already in place.

“I will be very focused on working with the central Haier Europe team and the markets to remain at the forefront of innovation in product technology and scenario-based solutions, as we serve millions of people around the world who use our products every day.”

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