Bathroom furniture manufacturer Utopia has launched the Zest Partner Programme, offering tiered levels of support and rewards for its retailers.
It follows a strategic review of the business, with an aim to position the company as “the leading supplier for adding value to customers, categories and consumers”.
Zest provides a support programme of customer business benefits with insights on how Utopia adds value to partners.
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Based on a three tiered approach – Signature, Advocate and Associate – the programme focuses on the potential for customers to make step changes in display, sales and brand advocacy to secure the best partner categorisation.
Sales director of Utopia Gary Matthews explained: “The new Zest programme massively simplifies our business proposition by communicating all the benefits of being associated with Utopia.
“It will undoubtedly energise our business partnerships and our business development managers are currently busy explaining to our partners the many features and opportunities that Zest presents.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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