As part of Water Saving Week (May 13-17, 2024), The Unified Water Label Association (UWLA) has published a manifesto showing it meets government goals for water efficiency.

Joining the manifesto is a positioning paper, offering evidence on how the Unified Water Label has influenced the KBB market..

UWLA MD Yvonne Orgill says, “Demand on water systems is increasing as the population grows and if we are to make positive and meaningful changes then we must address the misunderstanding and misinformation in the market place.

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“Our manifesto sets out the huge steps forward and positive actions taken by the KBB industry, and the role that the Unified Water Label has played.

“The Unified Water Label has been developed by industry for industry, and is well liked by consumers.

“It is a simple, credible, effective labelling scheme for water using bathroom products and kitchen taps, which is gaining visibility every day.

“The Unified Water Label is recognised by international standards such as ISO31600, and presents governments with a market ready solution, that negates the need to develop another label, at great expense, that would not be harmonious across Europe.

“The UWLA website also hosts a Water Calculator, which is used by 10,000 architects on over 500,000 projects over the last 10 years.”

She continued: “Our commitment to a focused communication and education programme to influence understanding and change consumer behaviour, also sets the Unified Water Label apart.

“Products alone cannot change hearts and minds and restricting choice could have the opposite impact on water efficiency.

“We will be using this manifesto to support our lobbying programme, working with all parties to achieve our common aim of reducing water and energy consumption, for the benefit of the planet.”