The Unified Water Label Association (UWLA) is calling on the kbb industry to work together and drive forward a change in attitudes towards using water wisely on World Water Day (Friday 22 March).

World Water Day is an annual event hosted by United Nations, and in 2024 it celebrates water and raises awareness of the 2.2 billion people living without access to safe water. It is about taking action to tackle the global water crisis.

UWLA MD Yvonne Orgill says, “World Water Day presents a fantastic opportunity for companies to communicate what they are doing to use water efficiently, helping to save energy and protect our planet.

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“In the last 12 months there has been an increased awareness across all sectors, of the need to help consumers make responsible water-saving choices.

“The UWLA has had more retailers, manufacturers and distributers pledge their support to use the Unified Water Label and highlight the issues around water scarcity, driving home the message that for the sake of the planet we must use water wisely.”

She continued stating that only by collaborating can the industry help to change consumer behaviour to use water wisely: “Working together to change consumer behaviour is the only way we can make a positive change.

“Restricting consumer choice or banning products will only lead to a backlash, with consumers and others finding substandard products and ways around the legislation.

“Companies have a fantastic opportunity to share their commitment to water efficiency and the Unified Water Label, a scheme which is recognised across Europe, this World Water Day.

“Together we can all play an important role to influence and educate consumers on the options available, and help them make the right environmental choices when investing in their home”, said Yvonne Orgill.