Brassware manufacturer Vado has launched a new website, with refreshed design and features, for an improved user experience for retailers, specification partners and consumers.

To provide a tailored experience for visitors, the website offers a choice of four landing pages for specifier, independent retailer, installer and end consumer.

It has also enhanced its navigation menu, to make searching for Vado products easier and quicker.

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In addition, the Vado website now include enhanced stockists’ pages, direct lead generation, product comparison and product wish lists, improved guarantee registration and social media integration.

Completing the online experience and to become a destination for design inspiration, trends, and bathroom planning, the website offers trend articles, blog posts and guides to help consumers realise their bathroom project.

Product and marketing director of Vado, Angela Neve commented: “The launch of our new website is a pivotal point for VADO in our digital transformation journey.

“We are striving to provide a consistent and seamless experience for everyone who interacts with the Vado brand, whether that be on social media, our website, picking up a brochure or on the phone to one of our sales representatives – every touchpoint delivers the same great Vado experience.

“Our new website will enable us to deliver a connected journey for our end consumers, allowing them to easily browse our product portfolio, keep up with the latest bathroom trends and find a Vado stockist.”