Online bathroom retailer Victorian Plumbing has partnered with snooker tournament, the UK Championship, for the first time.

The Victorian Plumbing UK Championship will run from November 23 to December 1, 2024, in York.

Part of the sport’s Triple Crown Series, the tournament has been established since 1977 and is contested by 32 of the world’s leading players.

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It is televised to a worldwide audience of hundreds of millions, by broadcasters including the BBC, and Eurosport.

Ronnie O’Sullivan won the title for a record-extending eighth time last year, beating Ding Junhui in the final.

A strong field of snooker’s biggest stars is once again expected at the York Barbican venue.

Chief commercial officer of the World Snooker Tour (WST) Peter Wright said: “We are delighted to join forces with Victorian Plumbing for one of the biggest events on our global calendar.

“They have an impressive history behind them and they are still an expanding and ambitious company, so there are similarities with snooker and we are excited to work together.

“The Victorian Plumbing UK Championship is a much anticipated highlight for snooker fans and promises to be nine marvellous on days of action in York – it is a trophy which all of the player dream of lifting.”

Chief marketing officer of Victorian Plumbing Joe Pascoe added: “We are proud to take up the mantle of Lead Partner with the WST for the forthcoming UK Championship.

“2024 has been another year of growth and expansion for us, and we continue to explore new ways to reach and speak to our customers in the places that mean most to them.

“For us, investing further into UK sport, in particular one with a rich heritage and ambitious future felt like the perfect match.

“The Victorian Plumbing UK Championship will be a moment of pride for us, and we can’t wait to take it in.”

The qualifying rounds of the Victorian Plumbing UK Championship run from November 16-21, with 16 qualifiers to join the top 16 seeds in York.