Targeting first-time buyers and young homeowners
Online bathroom retailer Victorian Plumbing, which claims to be the most profitable company in its sector, has announced it is to sponsor TV sitcom Friends on Comedy Central.
The three month on-air sponsorship deal was brokered by Sky Media and will see the business targeting a demographic of young homeowners and first time buyers.
Senior marketing manager at Victorian Plumbing, Joe Pascoe commented on the deal: “The team at Victorian Plumbing are delighted to be sponsoring Friends on Comedy Central. We’ve identified young homeowners and first-time buyers as a strong growth demographic for us in the near future, and the Friends audience overlaps that demographic extremely well.”
Sponsored Video
He continued: “We’ve had a fantastic 2017 so far, with growth in all key business area and we’re hoping that the Friends sponsorship supports the Victorian Plumbing brand’s continued success.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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