After 18 months of development, Waters Baths of Ashbourne has launched the Infinity bath collection, which it reports is an “industry first”.

Infinity is an eight-strong collection of 20mm-edged, freestanding acrylic baths with  a patented, built-in overflow filling system.

Both the overflow covers and co-ordinating waste come in a choice of 12 colours.

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In addition, Infinity baths boast an integral filter to remove microplastics and aerate mixed water, claimed to make it kinder for the skin.

Commenting on the launch, managing director of Waters Baths Anthony Smith said: “This is our most significant new product since Waters Baths began.

“With Infinity, we’ve reimagined the freestanding bath, seamlessly integrating form and function.”

Waters Baths’ Infinity can be paired with a freestanding tap or with a valve for in-bath filling.  

However, Anthony Smith added: “I don’t see why consumers would wish to add a separate bath and tap in a new project when Infinity combines both, beautifully.

“It helps creates a more open space, enhances the bathing experience, and offers a smarter, more mindful approach to budget-friendly design.

“When we say it’s important to love your bath, what’s not to love about Infinity!

“And we’re just getting started – there’s even more to get excited about in 2025!”

Supporting the Infinity collection, Waters Baths has produced its first-ever advertisement, which can be viewed on the company’s website, YouTube and its social media channels. 

It follows on from the launch of the freestanding Darcy and Essence collection for smaller bathrooms.