With the ongoing cost of living crisis, consumer champion Which? has expanded its ‘Most Reliable’ endorsement to identify home appliances which offer value through durability.

The aim is to recognise brands that not only meet the testing standards of the watchdog but also deliver “outstanding” long-term value.

To determine which products receive the endorsement, Which? will ask its members to provide feedback on the home appliances they own – from how likely they’d be to recommend a brand, to the reliability of the products.

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This is combined with factors such as a brand’s customer score, fault rate and proportion replaced or repaired.

For an additional level of confidence, the Most Reliable endorsement will only be awarded to products that both perform well in Which?’s testing and represent “superb” value in their category.

It follows the watchdog’s Most Reliable cars endorsement and joins the existing Which? Best Buy, Great Value, Eco Buy, Eco Provider and Cheapest Supermarket awards.

These are all designed to be recognisable to UK consumers as an independent, expert accolade

Commercial director of Which? Phil Amy said: “At a time when the cost of living crisis continues to be a pressing issue for millions of households, knowing which brands develop the most faults and how quickly they come up, should be an important part of any buying decision.

“That’s why Which? has launched its ‘Most Reliable’ endorsement licensing scheme, designed to support consumers in making their money go further by spotlighting brands with a proven track record of durability.

“As part of the scheme, companies will have the opportunity to promote appliances recognised as ‘Most Reliable’ so that shoppers can easily identify durable and reliable products and brands can have an edge over their competitors.”