Global surface specialist Wilsonart has consolidated its bathroom wall panel brands, with Mermaid now forming part of Wetwall.

It will see the company introduce a range of Wetwall products structured in a ‘good, better, best’ tiered proposition to cater for its network of retailers.

Wetwall will feature four collections of wall panels comprising over 100 decors, from marbles and textured stones.

Sponsored Video

SALICE - Hinges, runners and sliding systems for furniture

The requested content cannot be found

SALICE - Hinges, runners and sliding systems for furniture

These include the Alloy Collection of square-edged bathroom wall panels in 26 styles in a choice of matt, shell, or gloss finishes.

Wetwall’s Elite collection, previously listed under the Mermaid brand, expands on the capabilities of Alloy with tongue and groove joints and is trim-free.

Completing the product proposition is the new Tile Collection.

Founded in 1991, Wetwall manufactures bathroom wall panels from its headquarters in Perth, Scotland.

All Wetwall panels are 100% waterproof, backed by a lifetime guarantee, feature antibacterial surface protection and supported by new Wilsonart Complete Adhesive and Sealant.

Retailers can also extend their offering to a range of coordinating splashbacks, vanity worktops and shelving, with its latest Alloy splashbacks sizes to fit popular sink sizes without any need for cutting.

Senior marketing communications manager at Wilsonart Bekki Griffiths said: “Our ambition is to grow the Wetwall brand to be the household name for bathroom panels and we recognise the vital role our network of retailers and distributors will play in helping us to achieve this status.

“With the strength of backing from Wilsonart and a truly unique product proposition, we’re confident we can establish this position quickly.

“When compared to tiles, Wetwall panels are quicker, easier and cost less to install, taking around half a day to fit, in comparison to what is often a two-day tiling job.

“This makes the appeal of the range particularly compelling for those retailers looking to make bathroom installation work as seamless as possible for their customers.”